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Crowd Funding – Get some Cash for your Start Up.

How Crowdsourcing Can Give Your Company a Huge Financial Boost                   Crowdsourcing ideas and information has long been a highly valuable practice in business, and the idea of sourcing your ideas and deciding the direction of your business based partly or entirely on what the very customers you are catering to ask for is just good sense and a very logical way to make the internet’s power to connect you directly with millions of people. Seeing as you ultimately design your products and services for the general public, why wouldn’t you want them involved in the process? Especially as most [...]

Crowd Sourcing – What is it? How can I use it?

The Power of Crowds – How Crowd Sourcing Can Enhance Your Blog or Website                   As you’re no doubt aware the internet is an incredibly powerful tool for communication and one that has changed the face of business, the way we communicate with friends and colleagues and how we seek out information. Almost all of us benefit from this in some way on a daily basis whether we use it to send the occasional e-mail, check where the nearest restaurant is, or in the case of webmasters like you and me – run our business and make a living. But [...]

Clinically determine the most effective website copy using Google AdWords

Any silly duffer can tell you the massive benefits that good website copy can achieve for a website, including converting more website visitors to customers, but how do we determine what good website copy is? Is it possible to accurately test and compare whether some combinations of words and phrases are more effective at capturing your target market’s attention than others? Yes it is, and you can easily do it yourself using Google AdWords. How? Firstly, create an AdWords campaign in the normal way, and add your list of keywords you wish your site to display for. Keep the keyword [...]