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Posted on August 20th, 2012 by Patrick from Yarra Web in Website Copy.
Any silly duffer can tell you the massive benefits that good website copy can achieve for a website, including converting more website visitors to customers, but how do we determine what good website copy is? Is it possible to accurately test and compare whether some combinations of words and phrases are more effective at capturing your target market’s attention than others? Yes it is, and you can easily do it yourself using Google AdWords. How? Firstly, create an AdWords campaign in the normal way, and add your list of keywords you wish your site to display for. Keep the keyword [...]