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the Melbourne Sports Institute
The Melbourne Sports Institute provides specialised coaches and courses to schools, parents and clubs across Melbourne.
- Design
- Development
- E-Commerce with PayPal
- Customer Database
- CMS
- AdWords
Melbourne Sports Insitute (MSI)
The Melbourne Sports Institute needed a redesign and redevelopment of their website for a number of reasons. Firstly, it was time for a general update of the design to keep things fresh and professional as the existing website had not been updated for many years and as such was looking tired and dated.
Secondly, MSI decided it was time to offer their courses and programs online and available to purchase by their various clientele, including school administrators, coaches and the general public.
For the new design, we decided to include a large visual element to the site, in a bid to instantly convey the company’s theme and company information to the user in an attractive and visually pleasing manner. Throughout each page of the site, a different background of a sporting action shot is used to achieve the above.
The e-commerce element meant that the site architecture would be a key issue in the design and planning stage. With various courses aimed at various target markets, a user friendly and intuitive design was required to get the right courses or products to the right user type. It was decided that the website would be split into two themed categories, one for parents and schools offering the courses for children, and one for coaches and sporting professionals. The parent’ sand school’s sections of the site is in a light blue colour, and is lively, friendly and child oriented, the professional side is dark, modern and sleek. In this way, users will instantly know if they have strayed to the wrong side of the site. This means that users are more likely to stay on target to the products aimed at them, and a lower drop out rate should occur.
A secondary benefit of the e-commerce system is that a centralised database of all clients; parents, schools and coaches is automatically created with each user registration to the site. A newsletter mailing system was also created to allow MSI to regularly keep in contact with their database of clients.
A comprehensive Content Management System (CMS) was created to allow MSI to update all site info and pictures, and add/delete/edit courses as necessary.
Testimonial
"Yarra Web helped bring our business into the digital age by introducing our courses to an online marketplace. For the first time our clients can book and purchase sports courses on our newly redesigned website, making it easier for our clients to do business with us and saving admin hassles for our staff.
Thank you, Yarra Web. "
Neville Braver
Melbourne Sports Insitute